4:00PM Wednesday 22 May
Sony CEO Kenichiro Yoshida defends the company's smartphone branch, and considers the division to be indispensable to Sony's existence. The post Sony CEO defends smartphone business, will focus on four markets appeared first on Pocketnow. Read More »
123 Days Ago Sony CEO Kenichiro Yoshida has reaffirmed the company’s commitment to its loss-making Xperia smartphone business, positioning it as a central part of Sony’s entertainment-focused identity. “We see smartphones as hardware for entertainment and a component necessary to make our hardware brand sustainable,” Yoshida said in comments reported by Reuters.
122 Days Ago It’s official. Even though we figured it out months ago, Sony has formally announced that they have “deprioritised” Australia as a market for their Xperia line of Mobile devices.
123 Days Ago Kenichiro Yoshida, Sony’s new CEO, has confirmed that the Japanese company will not leave the smartphone business. Additionally, Yoshida told Reuters that the company views “smartphones as hardware for entertainment, and a component necessary to make our hardware brand sustainable.” Kazuo Hirai, Sony’s previous CEO, who stepped down in March, wasn’t concerned about the mobile...
123 Days Ago Sony says it will not give up on phones, and still considers them indispensable to its business, but will focus on only four regions around the world — Japan, Europe, Taiwan, and Hong Kong.
124 Days Ago Sony held its Corporate Strategy Meeting laying out its plans going forward. The mobile division, in particular, is long away from its glory days and was merged with the TV, audio and camera divisions two months ago in hopes to bring it back to profitability.
122 Days Ago The Sony Xperia 1 is a little different and we love that about it. In a market where many flagship smartphones take on similar forms, it's good to see
123 Days Ago Up until now, we’ve only heard reports of Sony closing up shops in Southeast Asia and the Middle East to name a few markets. Traditionally, Sony has been pretty quiet about its mobile presence in regional markets and it seemed its secrecy will continue now that the business has been swallowed up by a larger Electronics Products & Solutions business.
123 Days Ago Sony's new CEO has confirmed that the company will keep faith in its mobile division, despite its numerous struggles. Kenichiro Yoshida (pictured), who replaced Kaz Hirai as head of the Japanese giant, told journalists that he wouldn't walk away from...