2:12AM Tuesday 15 January
Nike shared a teaser video to build up hype ahead of the launch of its first pair of self-lacing basketball shoes this week. The teaser features several NBA athletes trying on the shoes and adjusting the power laces with their smartphone. Read More »
39 Days Ago Ahead of the launch of its first self-lacing basketball shoes this week, Nike just posted a major tease to get people hyped. And while we can't see what the sneakers actually look like, it does appear you'll be able to adjust their power laces using...
38 Days Ago We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every basketball player," according to the company, thanks to a...
39 Days Ago One of the features of Nike's self-lacing sneakers for the mass market -- set to be announced Tuesday -- will be smartphone control, including the iPhone, according to a teaser video.
37 Days Ago Ever since Marty McFly put on those self-lacing trainers in Back to the Future Part II, we've been waiting for them to become a reality. Nike's first attempt at such a sneaker in 2016 was the HyperAdapt 1.0, which laced automatically when you put your feet in. The 2019 Nike Adapt BB is the next generation.
38 Days Ago Following up on earlier teases, Nike on Tuesday announced the Adapt BB, a self-lacing basketball sneaker that can be controlled from smartphones, including the iPhone.
38 Days Ago For the past three years, a team inside Nike has been working on a shoe that could change the trajectory of the company. It’s the most-tested piece of footwear Nike has ever released.
38 Days Ago Following a clever tease earlier in the week, Nike has unveiled its latest self-lacing shoe, the Adapt BB. The Adapt BB sets itself apart from its predecessor, the HyperAdapt 1.0, by making wireless the core of the shoes.
37 Days Ago Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly anticipating the successor to the 2016 HyperAda...