Latest stories - Seth Godin

7 Hours Ago   Wouldn’t it be great if we always had a map? A set of step-by-step instructions on how to get from here to there, wherever we were and wherever we wanted to go… Steve Pressfield relates this magical story: A Ghurka rifleman escaped from a Japanese prison in south Burma and walked six hundred miles alone […]             

Yesterday   Some people say that marketing doesn’t work on them. That all they want is a good product, a fair price, and they’ll be on their way.

2 Days Ago   “Your call is very important to us.” If you hear that, it means someone is not just lying, but also isn’t good at arithmetic. Your company spends $6 on digital ads to get a click, and one in a hundred clicks leads to an inquiry.

3 Days Ago   Here’s what someone posted yesterday in The Freelancer’s Workshop discussion board: I was really just hoping to pick up a few insights from Seth. I got one of those yesterday, but meeting and interacting with other people struggling with the same things as me has been amazing.

3 Days Ago   If your little bagel shop suddenly had everyone in the world waiting in line to buy a bagel, that would be stressful indeed. You’d need riot police to keep order and you’d run out of sesame seeds in no time.

4 Days Ago   I’ve come to realize that this is a controversial statement for some people. Two issues, it seems: Better implies that what we have right now is imperfect.

5 Days Ago   Beloved 1,000-year-old buildings disappear in the blink of an eye. Celebrities we’ve never met die young. Babies are born. Music goes from cutting edge to current to oldies.

6 Days Ago   Deadlines work. They work because they focus the mind and create urgency. They work to get us to file our taxes or finish an assignment. They’re an external lever for the work we have to do.

7 Days Ago   “and you’re in luck, since I’m just about anyone.” It’s time to start avoiding the Fiverr trap. You can fill your day as a freelancer taking easily accessible work from clients who simply want you to meet spec.

8 Days Ago   What ever happened to details? The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? The sweeping fenders of a Porsche 911 or the needless complications of a fancy watch… Today, a certain kind of customer is using a Muji notebook, or wearing a plain Everlane t-shirt.

9 Days Ago   I broke two bowls today. I was emptying the dishwasher, holding both small clean bowls in one hand. One of them slipped, and I watched, aghast, as it started to fall in slow motion toward the hard kitchen floor.

10 Days Ago   Traditional courses, online or off, are linear. They’re based on a direct connection between the instructor’s content and the student’s attention. Write this down, memorize this, understand that.

10 Days Ago   is that there aren’t any. That’s precisely what makes them so interesting. The null set. The impossibility of it. A unicorn is not a black swan, which is a rare bird that proves a point.

11 Days Ago   Disneyworld is stressful. The occasional visitor has far less fun than you might expect. That’s because without habits, every decision requires attention. And attention is exhausting. And it’s stressful because the choices made appear to be expensive.

12 Days Ago   Are you a freelancer or an entrepreneur? It’s not simply semantics, your answer changes everything. Freelancers get paid when they work. We’re not focused on scale… and we’re not tiny versions of real entrepreneurs.

12 Days Ago   It was 100 degrees outside, and far hotter inside the barn (which had no air conditioning.) But SwissMiss invited me, and I’m glad I followed through.

13 Days Ago   There are two kinds of marketing, and the gap between them keeps widening. You’ll need to choose. Do marketing to people or with them… Actually, there are a few other gaps worth considering: Average stuff vs remarkable edge cases Brand vs. direct Unmeasured vs. measured Largest imaginable market vs. smallest viable audience.

14 Days Ago   As the news cycle has trained us to find out results the moment they happen (or sometimes, as polling promises, before they happen), it’s easy to lose track of a simple truth: There’s a sweet spot between knowing with certainty at a low price (yesterday’s weather report is free) and guessing with a bit of […]             

15 Days Ago   There was an outcry when they banned cigarettes from bars in New York. The restaurant owners were certain that disaster was imminent. And there was panic when we began to switch to LED bulbs, with concerned citizens and opportunistic politicians proclaiming that it was the end of civilization as we know it.

16 Days Ago   That’s a hard sell. It’s difficult to get someone (a client, a boss, a voter, a partner) to say those three words. Difficult to say on our own behalf, too.

17 Days Ago   If you wait until you really want an avocado, the market won’t have any ripe ones. You need to buy them in advance. If you eat an avocado that’s not quite ripe, you won’t enjoy it.

18 Days Ago   There are at least seven realistic ways to get from my home near New York to a meeting in Washington DC. None of them are wrong.

19 Days Ago   Books sell better in bookstores than they sell in butcher shops. In a bookstore, surrounded by all the competition, a book is in the right place to be seen, compared and ultimately purchased and read.

20 Days Ago   The press release from Comcast, perhaps America’s most hated monopoly, begins as expected. “In order to serve all of our customers better, we’re delighted to announce several new features…” But it goes quickly downhill from there.

21 Days Ago   There’s a common safe place: Being busy. We’re supposed to give you a pass because you were full on, all day. Frantically moving from one thing to the other, never pausing to catch your breath, and now you’re exhausted.

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