92 Days Ago The trade group denies that real-time bidding is incompatible with GDPR. The post Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ appeared first on Marketing Land.
92 Days Ago The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. The post Addressable TV gets a boost as Nielsen buys Sorensen Media appeared first on Marketing Land.
93 Days Ago Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent The post Digital ad spending to top traditional for first time appeared first on Marketing Land.
93 Days Ago The media platform is currently testing the static ad units with Coca-Cola and Charmin. The post What marketers should know about Hulu’s new ‘pause’ ads appeared first on Marketing Land.
93 Days Ago Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. The post Google touts ROI of AMP display ads, adding they perform best on AMP web pages appeared first on Marketing Land.
93 Days Ago Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Please visit Search Engine Land for the full article.
93 Days Ago The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games. The post Oracle discovers another major fraud operation affecting Android users and mobile advertisers appeared first on Marketing Land.
95 Days Ago The updated reporting grid also includes an Added/Excluded keywords column. Please visit Search Engine Land for the full article.
100 Days Ago IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land.
101 Days Ago Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land.
101 Days Ago The platform has extended its identity resolution capabilities to include OTT and digital TV users. The post LiveRamp gives advertisers a way to target users across all of their CTV interactions appeared first on Marketing Land.
102 Days Ago The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements. The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land.
105 Days Ago DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land.
107 Days Ago The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user. The post Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor appeared first on Marketing Land.
108 Days Ago 'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land.
108 Days Ago Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. The post Digital agencies are hiring, focusing on retention in 2019 appeared first on Marketing Land.
108 Days Ago Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process. The post Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV appeared first on Marketing Land.
116 Days Ago The media company offered up digital inventory to national advertisers only. The post CBS packaging Super Bowl LIII digital stream spots with linear appeared first on Marketing Land.
121 Days Ago Though the action doesn't affect U.S. marketers directly, many see it as an important case to watch. The post Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S.
121 Days Ago The ads were previously available only to advertisers who buy ads through Google Preferred and by reservation. The post All advertisers can now buy Google’s 15-second non-skippable video ads appeared first on Marketing Land.
122 Days Ago The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year. The post Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising appeared first on Marketing Land.
126 Days Ago Aki Technologies' survey also found a generational shift in how consumers pay attention to ads. The post Consumers receptive to mobile ads while watching TV, before bed appeared first on Marketing Land.
126 Days Ago What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. The post What is identity resolution? appeared first on Marketing Land.
127 Days Ago Tell us your IoT plans in our short poll; we'll share the answers in a future story. The post How are marketers using IoT in 2019?
129 Days Ago Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of revenue. The post Holiday shoppers spent record-breaking $126 billion online in 2018 appeared first on Marketing Land.