5 Days Ago What marketers can learn from the downsides of a record-breaking holiday sales weekend. The post Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend appeared first on Marketing Land.
8 Days Ago The details are still in the works, but some programs will become ad-supported. The post YouTube drops paywall from some Originals, explores advertising appeared first on Marketing Land.
8 Days Ago The change will take effect in January. Please visit Search Engine Land for the full article.
11 Days Ago What you should know about the dismantling of the 3ve and Methbot botnets. The post Feds take down international hacker ring that cost advertisers millions appeared first on Marketing Land.
11 Days Ago The Promoted Answers unit has the same targeting options as the platform’s other ad formats. Please visit Search Engine Land for the full article.
12 Days Ago The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey. Please visit Search Engine Land for the full article.
13 Days Ago The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.
14 Days Ago Its new Live Commentating feature lets a host moderate a Watch Party as videos play. The post Facebook extends Watch Party to Pages and personal profiles, adds features appeared first on Marketing Land.
14 Days Ago It's good news for brands and marketers as the 2018 holiday season kicks off with a bang. The post Cyber Monday shopping shatters sales records, beats expectations appeared first on Marketing Land.
15 Days Ago Shoppers are no longer waiting for Black Friday and they're purchasing on smartphones more than ever this year. The post Consumers spent a record $6.22 billion online on Black Friday appeared first on Marketing Land.
20 Days Ago Here's what recent charges against a French ad tech firm might mean for U.S. marketers. The post Why a French ruling against a small mobile ad firm has ad tech on the defensive appeared first on Marketing Land.
28 Days Ago Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers. The post Your customers aren’t waiting till Black Friday, neither should you appeared first on Marketing Land.
28 Days Ago Marketers say creativity is key to maximizing returns across all of Facebook properties. The post As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit? appeared first on Marketing Land.
33 Days Ago Marketers can provide a single video ad type that will work with many kinds of players. The post IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback appeared first on Marketing Land.
36 Days Ago The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income. The post Company execs could go to jail for misusing data under proposed U.S.
36 Days Ago A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that growth. The post Calls to businesses rose more than 375% over past two holiday seasons appeared first on Marketing Land.
41 Days Ago The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video. The post 3 things marketers should know about Facebook’s Q3 earnings appeared first on Marketing Land.
41 Days Ago Creeping out your customers is bad for business. Here’s how to message without going over the line. The post How to personalize without crossing the ‘creepy line’ appeared first on Marketing Land.
42 Days Ago Advertisers now have three different ways to bid on Quora ads: CPM, CPC and target CPA. The post Advertisers can now use CPM bidding to buy Quora ads appeared first on Marketing Land.
42 Days Ago As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities. The post How can Amazon chip away at the duopoly?
47 Days Ago The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year. The post Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU appeared first on Marketing Land.
48 Days Ago An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here's how you can ease the burden. The post How marketers can produce content that keeps up with the pace of personalization appeared first on Marketing Land.
49 Days Ago The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it. The post Google responds to large ad fraud operation that utilized more than 125 Android apps appeared first on Marketing Land.