2 Days Ago IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land.
3 Days Ago Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land.
3 Days Ago The platform has extended its identity resolution capabilities to include OTT and digital TV users. The post LiveRamp gives advertisers a way to target users across all of their CTV interactions appeared first on Marketing Land.
4 Days Ago The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements. The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land.
7 Days Ago DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land.
9 Days Ago The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user. The post Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor appeared first on Marketing Land.
10 Days Ago 'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land.
11 Days Ago Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. The post Digital agencies are hiring, focusing on retention in 2019 appeared first on Marketing Land.
11 Days Ago Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process. The post Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV appeared first on Marketing Land.
18 Days Ago The media company offered up digital inventory to national advertisers only. The post CBS packaging Super Bowl LIII digital stream spots with linear appeared first on Marketing Land.
23 Days Ago Though the action doesn't affect U.S. marketers directly, many see it as an important case to watch. The post Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S.
23 Days Ago The ads were previously available only to advertisers who buy ads through Google Preferred and by reservation. The post All advertisers can now buy Google’s 15-second non-skippable video ads appeared first on Marketing Land.
24 Days Ago The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year. The post Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising appeared first on Marketing Land.
29 Days Ago Aki Technologies' survey also found a generational shift in how consumers pay attention to ads. The post Consumers receptive to mobile ads while watching TV, before bed appeared first on Marketing Land.
29 Days Ago What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. The post What is identity resolution? appeared first on Marketing Land.
30 Days Ago Tell us your IoT plans in our short poll; we'll share the answers in a future story. The post How are marketers using IoT in 2019?
31 Days Ago Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of revenue. The post Holiday shoppers spent record-breaking $126 billion online in 2018 appeared first on Marketing Land.
32 Days Ago The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at scale. The post RE/MAX rolls out new DIY video capability for agents appeared first on Marketing Land.
35 Days Ago Everything you need to know about attribution, including its benefits and limitations. The post What is attribution modeling? appeared first on Marketing Land. Please visit Marketing Land for the full article.
37 Days Ago How viewability expectations are evolving and what that means for marketers. The post Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges appeared first on Marketing Land.
38 Days Ago Question Retargeting campaigns run across the Quora platform. The post Quora advertisers can now retarget users who looked at specific questions appeared first on Marketing Land.
40 Days Ago The tool provides an on-the-spot way to take action on performance changes in your accounts. Please visit Search Engine Land for the full article.
43 Days Ago U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. The post It’s post-holiday return season: How marketers can make the best of it appeared first on Marketing Land.
50 Days Ago Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. The post Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards appeared first on Marketing Land.
50 Days Ago Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017. The post Alexa’s stellar holiday season bodes well for smart speakers, connected technology appeared first on Marketing Land.