19 Hours Ago Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. The post Analysts agree: E-commerce sales set to deliver robust holiday retail growth appeared first on Marketing Land.
3 Days Ago Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user's request to see his data.
4 Days Ago The move is the latest effort by the beleagured social network to combat 'fake news' and stem the spread of misinformation. The post Facebook purges 800 political spam Pages, accounts from its platform appeared first on Marketing Land.
4 Days Ago Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad. The post GDPR complaints stack up across the EU as regulators prepare to issue fines appeared first on Marketing Land.
4 Days Ago Now in more than 100 cities, "Today In" pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app.
5 Days Ago Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller agencies. The post Facebook unveils new ad effectiveness tool for Marketing Partners appeared first on Marketing Land.
6 Days Ago Some marketers see opportunity -- even if they don't quite know what that is yet. The post What marketers are saying about Facebook’s new Portal video chat devices appeared first on Marketing Land.
7 Days Ago The company says that the SoundCloud partnership expands its total addressable audience to 100 million. The post Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud appeared first on Marketing Land.
11 Days Ago Businesses may need to invest more resources in content creation efforts. The post Marketers struggle to keep up with content creation demand for their personalization efforts appeared first on Marketing Land.
11 Days Ago Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end user. The post Agile methodology is becoming a must for marketing teams appeared first on Marketing Land.
11 Days Ago Some of the most seasoned marketers in the industry tell us why these technologies could help save the industry. The post The future is now: How AI, blockchain may solve some of the industry’s biggest challenges appeared first on Marketing Land.
13 Days Ago Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and 'go beyond the demo.' The post Building your martech stack: Try design thinking to identify the right solutions appeared first on Marketing Land.
18 Days Ago Dial Report's new data shows a demonstrable lift for businesses on days that their radio spots run. The post Mobile FM radio ads shown to drive incremental store traffic appeared first on Marketing Land.
18 Days Ago While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up. The post IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers appeared first on Marketing Land.
20 Days Ago Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation. The post Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing appeared first on Marketing Land.
20 Days Ago Salesforce is redesigning its iOS app, launching an SDK and training for other businesses. The post Salesforce, Apple partner to spur mobile enterprise development appeared first on Marketing Land.
24 Days Ago Though true collaboration between teams requires a 'pardigm shift," New York Times' Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.
24 Days Ago States can now pass legislation that requires online retailers to collect sales tax from buyers. What can you do to prepare? The post Marketers prepare for changes in states’ sales tax nexus laws appeared first on Marketing Land.
27 Days Ago The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. The post Shopify now lets stores create AR experiences for iOS 12 appeared first on Marketing Land.
27 Days Ago Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure everyone's on the same page.
28 Days Ago Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement standards. The post iHeartMedia to acquire Stuff Media as podcasting continues its rise appeared first on Marketing Land.
33 Days Ago Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more. The post iOS 12 release gives users more power, marketers more options appeared first on Marketing Land.
33 Days Ago The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer legislation. The post Top tech firms call for pro-business updates to federal data privacy laws appeared first on Marketing Land.
33 Days Ago A majority of B2B companies aren't confident in the quality of the data they need to drive an ABM program. The post Despite buzz, only one-third of B2B businesses are committed to ABM, report says appeared first on Marketing Land.
38 Days Ago Agencies are shifting from traditional AOR relationships with a substantial retainer to 'much more project work, much more bespoke work.' The post Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech appeared first on Marketing Land.